Luxury cult brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin. The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes various iconic moments of counterculture throughout history. Art, music and different cultures have also left their marks on the products in terms of content, names and packaging. The different colours symbolize a rainbow which in 1969 stood for peace and freedom. Their genderless fragrances allow the individual to explore beauty across the borders.